Applying the information standards to a "citizen need" service profiler


The LGA is aware that the Local Government Business Model (LGBM) that has been developed by the local government sector to support information sharing over the last 10 years has enjoyed varied successes but needs constant review and consultation to ensure that it remains up to date and fit for purpose. It is recognised that standards have a role to play in bringing organisations together to meet citizen needs within a local place. The questions now are whether this model can provide a means for local councils to understand citizen needs and promote the local services available in the local place. It is considered a better way, rather than simply reviewing the standards, to build a prototype application which will use the standards to do just that. The LGBM is currently split into three sections describing the organisation of local government data from the perspective of scope, organisation and the people and places that we serve. This project aims to focus on just one – people and places. It is recognised that the current controlled lists and relationships have come more from the service side of things rather than the citizen. The intention is to work with organisations and officers whose role is as an intermediary for citizens and work to review the controlled lists and design a revised prototype. IEG4 will seek to develop a simple iOS app to allow a citizen (or intermediary) to complete a profile which will then receive suggestions of local services. The local services will be derived from work by Sedgemoor, Devon, and the input from the project stakeholders.

Project aim

To review the current standards within the LGBM, build on the work of the Sedgemoor & Devon Community Directory, accept the input of frontline workers and organisations to produce a means for a citizen to easily describe their need profile to identify local public and third sector services using open data techniques.


  • Feedback on the LGBM Customer Insight element
  • Prototype of a model which could provide the means for a citizen to identify local services


The project will run with organisations in the North West to provide focus and benefit from easy access to the lead facilitator who is based in the North West region.  .  Work will then begin to present the findings and secure wider outreach and involvement by local authorities in the rest of England.  The work aims to include:

  • Representative of a county, unitary and district council
  • Representative of a Council for Voluntary Service
  • At least three frontline citizen service organisations representative
  • IEG4 software developer/designer


The approach will hold up to 5 workshops (Jan to Mar 2016) to work through reviewing the existing standards and projects to then develop the prototype model. Stakeholders will provide the thinking and IEG4 will provide the prototype development. Stakeholders may be asked to trial the prototype.

Next steps

We are planning to start the work with organisations based in the North West region in order to keep costs under control and make for easy meetings and interaction.  Watch out for regular updates in 2016, however, and we will also plan to roll out the results for wider scrutiny and outreach thereafter.  If you want to know more or have ideas on how we can improve the objectives, then contact our project lead - Ian Singleton - see contact details below.


posted by Ian Singleton - Project Lead on 23rd November 2015

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